Unlocking the Power of Email: Effective Strategies for Client Acquisition and Retention 2023

Available from

18 September, 2023



Course Category:




To assist clients to develop the skills and strategies necessary to effectively attract and acquire clients for their businesses or professional practices. September 2023

R 450 VAT Incl.

Product Information

What you will learn

By attending this webinar you will gain the following competencies: 

  • Understand email marketing, including its benefits and how it fits into your overall marketing strategy.
  • Understand the importance of identifying your target audience for effective email marketing.
  • Gain insights into various strategies for organically growing your email list.
  • Understand what lead magnets are and their role in enticing subscribers to join your email lists.
  • Understand the importance of testing and analysing email performance to optimize future sequences.



The fourth instalment of our Attracting New Clients Series explores email marketing’s potential for client acquisition and retention. 

Demystifying email marketing, this webinar highlights the importance of incorporating email marketing into the overall marketing strategy. Rhona MacCormick will show participants how to identify the right audience and grow email lists with practical strategies and creative lead magnets. Highlighting successful email sequence design, participants will also learn how to nurture relationships and convert connections into paying clients.



The following pricing apply:

Adhoc: R450.00



The webinar will cover the following topics:  


    • B2B Buyer Persona Worksheet:
      • Tool for defining your email subscribers. 
      • Tool for understanding your targeting and messaging.
    • Lead Magnet Idea Book:
      • Lead magnet ideas to attract email subscribers.
      • Email subscriber retention.
    • Email Sequence Planner:
      • A template for planning out your email sequence.


There are no preconditions for this course.
Moderate level.
Recorded webinar made available on a specified date.



Rhona MacCormack – Copywriting Agency Owner

Rhona is a content creator and copywriter who is passionate about creating engaging content that drives action. In today’s digital age, building and nurturing an engaged email list is crucial for professionals in your field. Rhona is delighted to guide you on effective strategies to expand your email list, maximize engagement, and ultimately drive business growth in the competitive world of accounting and law.


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