Sales Mastery for Professional Service Providers: Designing Processes and Customer Journeys that Convert 2023

Available from

11 September, 2023



Course Category:


 To assist clients to develop the skills and strategies necessary to effectively attract and acquire clients for their businesses or professional practices. September 2023

R 450 VAT Incl.

Product Information

What you will learn

By attending this webinar you will gain the following competencies: 

  • Acquire full knowledge of how you can create a tailored step-by-step sales process design guide for yourself.
  • Know and be able to use a visual tool for plotting customers’ journey stages.
  • Acquire a comprehensive checklist that identifies improvements in the sales process and customer journey.
  • Discover real-life examples to inspire and guide your own customer journey creation. 
  • Gain access to practical resources that facilitate the immediate implementation of discussed insights and strategies.



  • In this third episode of our Attracting New Clients Series, we present an engaging webinar focused on equipping you with skills and strategies that will lead to higher sales conversions. Sales mentor and business owner, Janine Lingenfelder presents this session during which she dives into the art of sales mastery by exploring the key strategies for designing effective sales processes and customer journeys. 



The following pricing apply:

Adhoc: R450.00



The webinar will cover the following topics:  

  • Understanding the Sales Process.
    • Definition of a sales process.
    • Why a well-defined sales process matters.
    • Characteristics of an ideal sales process.
    • Steps to creating your own tailored sales process.
  • Introduction to the Customer Journey.
    • Definition of a customer journey.
    • The role of the customer journey.
    • Stages of a typical customer journey.
  • Creating and Converting Customer Journey
    • Importance of a customer journey that converts prospects into customers.
    • Elements of a successful customer journey in the context of accounting services.
    • Step-by-step guide to creating your own effective customer journey.
    • Strategies for improving conversion rates at each stage of the customer journey.



There are no preconditions for this course.
Moderate level.
Recorded webinar made available on a specified date.



Janine Lingenfelder – Sales Coach & Sales Agency Owner

Janine Lingenfelder is a sales mentor and business owner. She is the founder of Jelani Sales, and co-founder of Explore VAN (Virtual Assistant Network). She brings to the table 14+ years of experience in corporate and small business sales.


CIBA Academy Support

Login to CIBA Academy
Select My Dashboard
Select Submit a Ticket to log a new query

Your might also like

No results found.

Scroll to Top


The only thing that interferes with my learning is my education. - Albert Einstein

Log In to Your SAIBA Account!

Please Login