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Managing and growing your practice 2020

In this webinar, Russel Ngobeni will focus on bookkeeping/ accounting practices and highlight the importance of branding as well as giving you a breakdown of key aspects that contribute to the growth of your practice.

R 475
Category Practice Management
Accredited SAIBA
CPD Hours 2
Effort 2 Hours
Duration 2 Hours
Format Webinar
Level N/A
Assessment Yes
Supervised No
Pre-Entry No
Tuition Optional
Study Material No

What you will learn

By the end of this event the participant should understand: 

  • How to choose the right brand for a business. 

  • Personal traits of a successful bookkeeper/ accountant. 

  • How to set up a well organised practice. 

  • Pricing for services offered. 

  • The importance of employing the right staff. 

  • Business mistakes to avoid. 

Study Units

Branding for success;

Setting up internal business management systems;

Location and its contribution

Staffing correctly;

Pricing – don't underprice or overprice yourself out of business;

Choosing the right clients;

Marketing your practice;

Qualities of a good practitioner; and

Pitfalls to avoid.


Who should attend 

The following persons will benefit from attending this webinar: 

  • Bookkeeping practitioners; 

  • Professional Accountants including: RA(SA), CA(SA),PA(SA) and BAP(SA); 

  • Tax practitioners; 

  • Entrepreneurs; 

  • Accounting officers. 

  • Practice support staff. 


Many SMEs fail within the first year of commencing business. This is true for all players across the South African economy; bookkeeping/ accounting practices included! There are many common reasons which cause these failures. If you have just started your practice join us as we show you how to survive. If you have been in business for a while, we will show you how to keep going and increase your profitability and productivity. 




Russel Ngobeni

Russel is a registered Business Accountant in Practice through the Southern Institute for Business Accountants (SAIBA), and a registered Tax practitioner through the South African Institute of Tax Practitioners (SAIT). He holds a Bachelor of Accounting Science degree from the University of South Africa and a National Diploma in Financial Information Systems from Tshwane University of Technology.