MBAexpress: Masterful Marketing

WHAT YOU WILL LEARN

• Illustrate the marketing value by investing in their people
• Identify how business professionals are differentiating themselves in the marketplace
• Describe ways to strengthen business relationships
• Recognize ways to determine ROI using social media

DESCRIPTION

You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This course will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

PRICE

The following pricing apply:
Ad hoc: R 435.00 VAT incl.
Subscription: N/A

This is a digital product. You will have access to the content for 365 days after purchase date.

CONTENT

• Determine what lead generation method would work the best for their business
• Recognize that you are in the people business first and it is people who create the relationships that that drive revenue
• Discuss the differences between the various social media platforms

REQUIREMENTS

There are no preconditions for this course.
Moderate level.
Recorded webinar made available on a specified date

PRESENTER

Peter Margaritis, CPA, CGMA, Mac

Peter A. Margaritis, CPA, CGMA is an author, blogger, speaker, educator, humorist, and podcaster. Partnering with the Business Learning Institute, his firm “The Accidental Accountant” teaches CPAs and other business leaders how to apply the seven principles of improvisation to build respect, trust and support with their colleagues and clients. He is the author of Improv Is No Joke: Using Improvisation to Create Positive Results in Leadership and Life.

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ADDITIONAL MATERIAL

By attending this webinar, you will be provided with:
– Summarised slide presentation.
– Reference documents and / or course material where available.
– Access to a technical knowledge base.
– Recorded webinar that includes an expert presenter and participant interaction.